T2B Monthly | July 2024

A friend cautioned us a few months back to not try to be everything to everyone.

Today's email is 1,741 words, a 7-minute read.

In This Edition

🗓️ Programming Snapshot

» TODAY! Leadership Lab: Master Your Message - July 31st, 12-1 p.m. ET / 9-10 a.m. PT | Zoom

» August T2B Comm Convo: (Social) Influencing for the Future - August 7th, 12-1 p.m. ET / 9-10 a.m. PT | Zoom

» Entering Biopharma Comms: Student & Grad Feedback Forum - August 13th, 12-12:45 p.m. ET / 9-9:45 a.m. PT | Zoom

» Press Pass to the Newsroom: Endpoints Edition - August 21st, 12-1 p.m. ET / 9-10 a.m. PT | Zoom

» Leadership Lab: Corporate Advisor Series - September thru October | Zoom (premium program - scroll down for new promotion details)

Last Call - Master Your Message Workshop Today

Free and open to communicators at all career stages in our community, T2B’s Master Your Message executive coaching workshop at noon ET will equip you with a refreshed strategy for refining your personal messaging in a way that resonates across various scenarios.

Get the Social Media Tea at Our August Comm Convo

​For our August Comm Convo, we’re bringing the outside in, and welcoming Annie-Mai Hodge, founder of Girl Power Marketing and brains behind the massively popular weekly “Social Media Updates You Need to Know.”

Through her advocacy to create an educational and safe space for all marketing abilities and journeys, between GPM’s and her own brand following, Annie-Mai has a combined community of 260k+. She has also become a sought-after LinkedIn Influencer for prominent social media brands like Hootsuite.

With Annie-Mai, we’ll talk about current social trends, pitfalls brands face, and strategic use of influencers. Future-proof your social strategies with proactive approaches to stay ahead in social media, anticipating shifts and leveraging emerging technologies.

☝️ Friendly reminder: Comm Convos are free this year but open only to our T2B community. Confirm your eligibility, and complete our two-minute intake form if you’re not already a member.

Grab Your Press Pass and Meet the Endpoints Crew

Deputy Editor Nicole Wetsman, Senior Biopharma Correspondent Andy Dunn and Chief Revenue Officer Ryan McRae are giving T2B members exclusive Endpoints backstage access.

During our free virtual event on August 21st, they'll shed light on their inner-workings, like how they monitor the day's industry news and what happens next when your pitches land in their inbox. They'll also offer valuable pointers on sparking their interest and considerations as you're pulling together your next earned media engagement strategy, thought leadership platform or paid media plan.

Meet a Few of the Strategists Leading the Future of Healthcare Storytelling

Last month we announced the launch of our new Media Minds Roundtable. And today, we're thrilled to bring together this new group to enhance the T2B community's awareness of reporters’ distinctive and evolving needs by directly improving working relationships with journalists who cover our industry.

Please join us in congratulating our inaugural roundtable members, who bring a diversified mix of skills, experience, tenure and background.

Follow along for more indispensable media relations programming, resources and insights from this expert crew. More info on our second annual pre-JPM press panel coming soon! 📰

New Feedback Forum for Students and Recent Graduates

Inspired by our summer intern Emilie’s journey, we’re hosting a forum on August 13th designed specifically for college students and recent graduates who are aspiring biopharma communicators. This short session offers a look into the industry, while gathering feedback from those newer to this profession.

​Help us help you! We want to know what resources you need to confidently embark on a career in biopharma communications.

While you’re at it, check out Emilie’s July dispatch from her summer series to see what she’s been up to:

And, If You Don’t Exactly Qualify for the “Recent Grad” Forum…

About half of T2B’s nearly 500 members have more than 15 years of experience. If you’re not a young buck (or doe) and fall under this group, consider the Corporate Advisor Series, our Leadership Lab program kicking off in September.

This series is especially for those who seek to elevate their influence as corporate advisors and leaders in our complex and highly regulated environment. You’ll have access to exclusive networking and executive professional development.

This program is one of what we hope will be many premium professional development programs, which will facilitate learning at all levels from experts in our network and, candidly, will help fund T2B for the future and make our community sustainable.

However, with that being said, our partner for this program, executive coach Carly Goldsmith, and we are committed to making these types of offerings as accessible as possible. So, today, we’re launching a new lower registration fee and a “BOGO free” promotion. To take advantage of the BOGO offer, the other person you're pairing up with to sign up does not have to work at your same organization; they can be a friend outside of your workplace, as long as they independently meet the qualifications for participation in this series.

Also, if you’re interested in participating in the Corporate Advisor Series but do not have the L&D budget or accessible funds otherwise, please contact us at [email protected] to discuss further. We'll evaluate each situation on a case-by-case basis.

Here at T2B, July Has Been All About AI

… and let’s not kid ourselves; the foreseeable future will continue to be all about AI, too!

To support the T2B community’s collective ambition to be AI pros, we’ve both compiled and created resources specifically for biopharma communicators, including this tips and tricks doc from fellow panelists at Fierce Pharma PR East; these bonus insights from Daniel Mendez, our July Comm Convo speaker; these key takeaways from our July AMA; and these AI usage policy templates.

☝️ Did you know that the #ama channel in T2B Slack is open 24/7? You can join it any time and scroll back through the Q&A in its entirety. Click Add channels -> Browse channels -> Search for ama.

When We Weren’t Talking AI, We Were T2Bmeet-ing

Get Reacquainted With Biotech OG Mandy Jackson

“It was fun (and a little frightening) to be the one getting interviewed for once.”

Mandy graciously shared numerous detailed pitching tips (and pet peeves) for the July edition of T2B’s Biopharma Beats Bulletin.

She says that Scrip’s differentiator is the perspective they can add to the day’s news. Mandy’s team has deep institutional knowledge as well as access to databases that, together, provide a broader or more nuanced view. “We’re not going to be usually the first to publish a story, but we’ll be in-depth.”

Read this month’s full Biopharma Beats Bulletin in Slack. You'll definitely be well-equipped to more efficiently engage with Mandy and her team!

Meet Our Community! July’s Pulse Narrative Spotlights Dora P. González

💬 In our strategic position as communicators, she says that "oftentimes we are the connection between teams and the bridge to internal and external resources, to help our organizations achieve their goals."

💯 Dora also reminds us that "it’s always key to be a good partner to others around us."

📢 Reflecting on T2B, Dora shares that we're "creating valuable spaces and events to build community, share experiences, learn, and be inspired by peers across the biotech landscape."

👀 Seen on Social

OK, how could we NOT include something about the Olympics?

Competition was fierce for this month’s “Seen on Social” spot… though not as fierce as Simone Biles and Team USA this week! (Read more from Lisa Jarvis on how Simone is “redefining resilience.”)

Anyhow, this week we saw on social this masterful post from CGT influencer Benjamin McLeod: “Celine Dion's performance blew everyone away. But CAR-T could fully eliminate her disease.”

What a lesson in finding that beautiful intersection between a universal pop culture moment and scientific progress. 👏

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