T2B Monthly | April 2024

Hiring Landscape, Communicating for Impact, đŸ© Mini Donuts, and More

Lots to cover in this issue
 Catch up on our first AMA, get the details for Thursday’s May Comm Convo on navigating the biopharma comms hiring landscape, grab some tips on how to communicate for impact, and read about an unconventional use case for ChatGPT (one that doesn’t involve a company AI policy or confidential info!). If you’re here for the donuts, you’ll have to read on a bit to see where that comes in.

PS - Grand reveal of our first premium offering coming next month! đŸȘ„đŸŽ©đŸ‡ 

Today's email is 1,601 words, a 7-minute read.

In This Edition

đŸ’Œ What’s Going on With Biopharma Comms Hiring?

đŸŽ™ïž We Asked a Recruiter Anything


💬 Community and Connection

🌟 Fierce Pharma West Rising Stars

🌎 How to Communicate for Impact

👐 Get Involved- Life Science Cares

📰 This Month’s Bulletin

 âœš Community Voices & Insights

đŸ© T2Bmeet @ BIO

👀 Seen on Social

Making Sense of the Biopharma Comms Hiring Landscape

Let’s be honest. Yes, there are more biopharma comms jobs emerging, but with the recent spate of layoffs that hasn’t quite relented, the talent pool is large and competition fierce.

On top of that, there are numerous particularities to our profession. What’s up with the title discrepancy between in-house and agency? Why do jobs that say they require 10 years of experience actually fill the role with people who have north of 15? How the heck do you know if you have enough “executive presence” as a communicator, or on the flip side, how do you evaluate it in a candidate?

May T2B Comm Convo with Alma Villaseñor Hembree

On Thursday (yes, THIS Thursday), tune into our May Comm Convo, where recruiter Alma Villaseñor Hembree will dig into those things that aren’t on a website’s careers page or in the LI job description.

All kinds of communicators, and at all career stages, are invited. Whether you're actively thinking about your next career move or just want to know what’s happening within the industry, this Comm Convo will provide at least one new nugget to consider. Click the button for more details and to sign up.

☝ Friendly reminder: Comm Convos are free but open only to our T2B community. Confirm your eligibility, and complete our two-minute intake form if you’re not already a member.

So, We Asked Exec Recruiter Scott White Anything and Everything. Here’s What We Learned

From tips on cultivating your network, to how to optimize informational interviews and standing out from the crowd, our first AMA flew by! Flip through our top 10 takeaways. 👉

The #ama channel in T2B Slack is public, so you can join it any time and scroll back through the Q&A in its entirety. Scott even left a few special resources just for us!

Hot Takes on Community and Connection

All throughout April we’ve been discussing how to create different kinds of connections, even in unlikely places, and the value of community, whether that’s location-based, values-rooted, or shared via some other kind of bond.

Here are some of the highlights from April’s weekly community discussions:

đŸŽšïž Biopharma communicators’ role is critical in articulating and activating CSR strategy (regardless of company/client stage), ensuring that every level of the organization is informed and engaged.

đŸ—Łïž As communicators, we have an opportunity to incorporate social impact work into our companies’ and clients’ narratives.

đŸ€ Take advantage of the long shelf life of your social impact work by partnering with your people & culture and HR teams on how to weave it into talent branding and onboarding.

In our most recent community discussion, we explored nontraditional networking opportunities. Check it out!

Welcome, Rising Stars of Fierce Pharma West!

This year, we teamed up with Fierce Pharma to take their Rising Stars program up a notch. We’re delighted to announce the 2024 Rising Stars of Fierce Pharma PR & Communications Summit West! While these Rising Stars come from a variety of backgrounds and organizations, they’re all united by their shared passion for scientific storytelling and communication. Please join us in congratulating the West cohort!

April Comm Convo Recap: A Lesson on How to Communicate for Impact

Sarah MacDonald, CEO of Life Science Cares, is constantly inspired by the endless desire to do good that she sees within biopharma. She’s undoubtedly skilled at finding ways to channel this passion into sustainable contributions to better our communities. (And, did you see that LSC recently expanded to Switzerland? How cool is that?!)

During our fireside chat on April 3rd, Sarah noted that as communicators, we’re uniquely positioned “to see all of the moving parts of an organization and to start to really think about
. how can we do more.”

View one of this Comm Convo’s highlights reels (above) on the impact community engagement and supporting social impact initiatives can have on an organizations and its employees.

Feeling Inspired? Give Back With These Life Science Cares Initiatives

If you’re looking to find new ways to give back, exploring an LSC initiative is a great place to start! Support a community-based nonprofit in Boston, San Diego, or NYC by clicking on the links below and purchasing a much-needed item--or two--for someone in need. In doing so, you’ll be joining LSC in its mission of disrupting the cycle of poverty and inequality in our communities. (Note, you don’t have to reside in these cities to contribute.)

🍎 LSC Boston: Support Young Man with a Plan’s new wellness space
Young Man with a Plan creates a culture of brotherhood, respect and achievement among young men of color in Boston in order to improve their post-secondary (college, career and life) outcomes.

🧠 LSC San Diego: Support Serving Seniors with stimulating brain games and fun activities
Serving Seniors is a nonprofit in San Diego that provides wraparound services for low-income and unhoused senior citizens including access to affordable housing, healthy meals, health services, and community centers.

🔬 LSC NYC: Support Biobus by sending handheld microscopes to students
BioBus's mission is to build inclusive and accessible scientific communities where every New York City student can fulfill their academic, financial, and personal potential in science.

This Month’s Biopharma Beats Bulletin Features DD&D Pharma Editor Brian Buntz

As a self-described data-driven storyteller and cloud technology enthusiast, Brian Buntz pays close attention to how the modern world communicates.

Along with being the pharma editor at Drug Discovery & Development and overseeing editorial content at parent company WTWH Media’s other publications (Pharmaceutical Processing World and Medical Design & Outsourcing), Brian is also currently revamping the AI Meets Life Sci podcast.

April Lightning Round with Brian Buntzz

Highlights from Brian’s lightning round—join the conversation in Slack!

In the April edition of Biopharma Beats Bulletin, Brian discusses the ways he “connect the dots” between emerging technologies like AI and biopharma advances. Find out more about Brian’s reporting priorities and approach, as well as what makes a pitch truly “captivating,” in the full bulletin, available on T2B Slack.

“I feel a real potential to kind of change what I’m doing. So, I’m still doing traditional news. 
 I think there’s also the ability for journalists to start questioning what they’ve done and explore new possibilities.”

-Brian Buntz, Pharma Editor, DD&D

T2B Community Voices & Insights

This month in Pulse Narratives, we're featuring Shannia Coley from CG Life! Like many of us, Shannia’s journey began outside of the communications field.

After earning a neuroscience degree from Boston University, she started out supporting clinical trials, only to discover a growing passion for communications.

April Pulse Narrative with Shannia Coley from CG Life

🔎 Reflecting on her career shift, Shannia shares, “I had always been interested in communications—especially in an era where misinformation runs rampant. I found that serving as the intermediary, someone who could communicate with both scientists and general public, was work not only enjoyable, but also incredibly important.”

We couldn’t agree more!

Join us! T2Bmeet @ BIO on June 4th in San Diego

Presenters briefed- ✅

Slides submitted- ✅

Media interviews confirmed- ✅

Connect with the T2B community–your people–at our free breakfast mixer in San Diego at BIO. T2Bmeet is open to all Ticket To Biotech members. Whether you're based in SoCal or visiting for BIO, we hope to see you there!

And, if you see value in our programming and believe in our vision, please support us by sponsoring T2Bmeet. We have the passion and the grit to continue growing and improving T2B, but unfortunately, those qualities aren't valid forms of payment for things like venues and mini donuts (who doesn’t like mini donuts đŸ©?).

☝ BIO International Convention registration not needed, but advance breakfast signup is requested. If you're new to T2B, first confirm that you're eligible and fill out this form to join our community.

Seen on Social

If you’ve been contemplating the right time to try ChatGPT with non-confidential information, we might’ve found an at-home use case for you!

AI marketer Nicole Leffer recently shared on LinkedIn how she turned to none other than ChatGPT for help fixing a malfunctioning garbage disposal. Not only could ChatGPT provide advice specific to her model of garbage disposal, but it successfully guided her through troubleshooting the problem.

We think this perfectly encapsulated how a future with AI will look! đŸ€– Are you experimenting with generative AI? What unique applications have you discovered?

How Nicole Leffer used generative AI to solve a frustrating appliance problemH

ChatGPT, the plumber?! đŸŠŸ Find out how Nicole Leffer used generative AI to solve a frustrating appliance problem by clicking through to her LinkedIn post.

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