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November Comm Convo round-up
Our key takeaways 🔑
Hi!
The fantastic Angela Dwyer, an experienced measurement researcher of 15+ years, joined us last week for our November Comm Convo.
(For those of you who might not have joined these events before, they’re monthly webinars focused on a specific topic relevant to our profession.)
A very telling members’ poll
This Comm Convo session was a lively one, with loads of thought-provoking discussion – none more so than as a result of the attendee poll we ran during the event.
The poll demonstrated some really interesting findings, which Angela analyzed and interpreted for us:
Perhaps unsurprisingly, a lack of available budget for integrating better measurement is the greatest challenge our members face. Angela explained that this is often a result of measurement being integrated as an afterthought rather than as a first step in communications planning.
Data quality and accuracy also presented their own challenges for our cohort – and Angela said this is not industry-specific, with issues around data on the rise in comms as a whole. She reminded us that it’s more important than ever to ask the right questions of data to make sure it’s accurate. After all, poor data leads to poor decision-making.
The fear of being unable to reach benchmarks from measurement, and leadership not prioritizing strategic metrics were the two topics that our attendees ranked lowest in terms of their current challenges. Angela said this shows that industry leaders are generally prioritizing measurement and that those in biopharma are also embracing "learning" from measurement.
Our top 10 takeaways
After a really engaging conversation, everyone left with 10 actionable takeaways for successful data measurement. I posted a summary on LinkedIn – check it out and join in the conversation over there!
Don’t forget that the full replay of our chat is available on the T2B Slack channel for all T2B members (whether you were able to attend this session or not).
A date for your diary 🗓️
Our first Comm Convo of 2025 will take place on Thursday, January 23rd (12:30-1 p.m. ET / 9:30-10 a.m. PT / 17:30 GMT | Zoom) where together, we’ll explore what’s ahead for T2B.
In this session, I’ll be joined by three of our fantastic advisory board members to shed light on our strategy for the coming year and how you can tap into our resources to support your goals as a T2B Pro member.
This Comm Convo session will be free for all T2B members, but after that, these webinars will become part of the paid-for T2B membership.
I hope to see lots of you there!
Lynnea