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Answering your T2B Pro questions
Ahead of our launch this week
Hi!
The launch of T2B Pro is just two days away!
And I’ve had a bunch of questions that I wanted to answer in this email.
1) “How does the launch work?”
I'll email you a link to join on Wednesday, January 15th, at noon ET / 9 a.m. PT / 5 p.m. GMT.
Follow the simple steps, complete the payment, and you’ll be in!
You can also pay by invoice if you’d rather – respond to this email, or Wednesday’s, and let me know if this is your preferred method.
2) “Do I have to join immediately?”
I’ve gone against marketing recommendations for the launch of T2B Pro.
I’m not going to offer discounts for the first people inside.
There will be no scary countdown timers.
Or any other marketing tricks.
Why?
Because what we’ve already built together here at T2B is something special, and I genuinely believe that Pro is something you’ll want to be part of.
But, you’re not going to want to wait long before you sign up, because you need to be a T2B Pro member before the end of January to enroll in our Peer-Learning Practicum (PLP). Pro members are guaranteed a spot in our signature peer-coaching program, but enrollment will not open again until July.
In the PLP, we’ll group you with a cross-section of others from the community to meet monthly with your cohort, led by a veteran biopharma comms pro. I’ll be sending more information out about this later this week, but this opportunity is exclusive to T2B Pro members!
Plus, by joining us on Wednesday, you’ll have access to:
Signup links for our future events.
The private T2B Slack workspace.
Our biopharma comms firms + member directory (coming soon).
The T2B content archive.
Leadership Lab premium offerings.
Exclusive industry discounts and perks.
3) “What do I get with T2B Pro vs T2B Basic?”
There’s a big difference between the two.
In case you missed my email on this, here’s a recap for you.
4) “How does the membership work?”
The annual Pro membership fee is $1,000 (which is steeply discounted to $100 for students and recent grads <1 year post-graduation).
For this, you’ll get:
Quarterly networking meetups
Peer-coaching groups
Member-led, topic-specific roundtables
Ad-hoc open discussions
Monthly expert-led panels
Quarterly professional development masterclasses
Give-back opportunities
Preferred pricing for T2B-vetted platforms
Your company can also demonstrate its commitment to advancing our profession by becoming a T2B Pro Certified Employer, with access to group memberships at a minimum 20% discount. Reply to this email to inquire about this option.
I’d love you to join us as one of our founding Pro members.
I’m so looking forward to what’s to come for T2B, but launching the Pro membership is new territory for me, and I’ll be honest, I’m a little nervous.
Thankfully, I’ve already heard from some of you about your plans to go Pro, and I know the energy at tonight’s T2Bmeet @ JPM reception is going to reinforce the value of this community. T2B Pro will enable us to deliver more and better programming!
Lynnea
P.S: Remember, your membership will automatically default to T2B Basic unless you’ve already put down a deposit for Pro, pre-purchased a membership, or upgrade on (or after) January 15th.
If you stick with the free T2B Basic Membership, you’ll still enjoy:
Access to most T2B Slack channels.
Select resources and videos.